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Integrated Entrepreneurship
Using adaptive entrepreneurial methods to create transformational impact.
Integrated Entrepreneurship
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Lean Startup

Effectuation

Business
Planning

Strategy

Business Model
Canvas
Design Thinking
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Key Elements of Integrated Entrepreneurship
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Understand: Use Design Thinking to help you deeply understand your problem or opportunity.
Leverage: Apply corporate Effectuation to leverage your existing resources and collaborate with others to co-create solutions.
Build & Learn: Use Lean Startup principles to build a testable solution quickly, allowing you to learn and iterate efficiently.
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